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Return of popular online campaign will see mainland netizens “shop till they drop”.
The second edition of the Festival will help SMEs access Mainland China’s vast e-commerce market.
Consumer research uncovers advantages for Hong Kong products and brands
This year’s theme is Inspiring Possibilities
Seminars, consultancy services focus on e-commerce pain points for SMEs
Platform costs and exchange rates form main concerns
The Mainland China e-commerce market has been the world’s largest online retail market for 11 consecutive years, with online retail sales surpassing RMB15 trillion last year, an 11% year-on-year increase.
The massive market in neighbouring Mainland China has led many business people from Hong Kong and abroad to set up e-commerce enterprises in the city, but they often find the market hard to enter.
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