Food, beauty, home and tea fairs bring the latest global lifestyle trends to Hong Kong.

Live well, eat well

Smart spectacles and sustainable materials to feature in November optical fair

Eyewear exhibition in sight

Visitors splashed out at this year’s August fairs, organised by the Hong Kong Trade Development Council (HKTDC).

Estimated per capita spending up 6%+ from last year

HKTDC August fairs draw over 500,000 visits

The Hong Kong Trade Development Council (HKTDC) is introducing themed days from 15-18 August for its five major summer events in August.

Four themed days to headline five concurrent August fairs

Annual family-favourite Food Expo returns

Wanting to expand its market reach, a Hong Kong cosmetics wholesaler specialising in importing eyelash extensions to Hong Kong, Japan Lash Concept Limited, turned to HKTDC’s Transformation Sandbox (T-box), which provides complimentary business support across diverse areas, including branding, e-commerce, ESG and manufacturing.

A Hong Kong importer of Japanese cosmetics products trains a pool of professionals.

Academic approach to market expansion

Traditional Chinese medicine (TCM) is attracting attention across the world and there are many moves to integrate the field with western medicine.

Government, industry, academia and research support the application of traditional medicine in modern treatment.

TCM, western medicine blend

The pandemic and associated supply chain disruptions caused headaches for firms importing and distributing branded products from overseas, with consignments delayed and increased logistics costs.

Struck by supply chain snags, a Hong Kong beauty products distributor launched its own line of products.

Logistics woes generate home brands

The HKTDC Food Expo’s global trade show, Food Expo PRO, and Hong Kong International Tea Fair have returned, drawing more than 20,000 buyers from 69 countries and regions, after travel restrictions fell away and participants could taste the food and beverages on offer following a three-year look-but-don't eat hiatus.

The end of travel restrictions and reintroduction of tastings put fairs back on the map for global gourmets.

International Food, Tea Expos draw over 20,000 buyers

The HKTDC Beauty & Wellness Expo presents the hottest cosmetics, skincare products, haircare products, healthcare products, spa products as well as fitness training equipment and accessories for those pursuing a healthy lifestyle.

Beauty & Wellness Expo brings together everything you need to look and feel wonderful.

Looking good, feeling great

The Hong Kong Trade Development Council (HKTDC) set up the Hong Kong Fashion Pavilion at the third China International Consumer Goods Fair (Consumer Expo) and led 22 Hong Kong companies to the exhibition, promoting more than 50 high-quality brands of mid-to-high-end consumer goods, and expanding the huge domestic market.

Fashion Pavilion at China International Consumer Expo on Haikou Island brings city’s brands into the mainland.

Hong Kong firms adopt island style

Mainland China presents massive domestic sales opportunities. The Hong Kong Trade Development Council (HKTDC) led Hong Kong companies to participate in the China International Import Expo (CIIE) in Shanghai last year and helped Hong Kong companies find partners to introduce organic and healthy foods from countries along the Belt and Road to the mainland market.

A Hong Kong health-food distributor gears up to bring fresh organic products from near and far into Mainland China.

Bringing a world of health home

Social-distancing rules led to many nail salons closing during the COVID-19 pandemic, prompting two university classmates to step out of their comfort zones and invest a significant sum in starting up a home-based nail art business. The duo design and produce relatively environmentally friendly and easy-to-use nail art stickers that allow even novices to easily decorate their own nails.

A nail wrap designer has reaped rewards from the HKTDC’s T-box programme and has set its sights on regional expansion.

Cosmetics start-up hits sweet spot

Kung Wo Tong has been a well-established business for more than 100 years in Hong Kong. The company uses secret recipes passed down from the Qing dynasty to produce a herbal jelly using Guiling paste. The founder's granddaughter started her own business in recent years with her own brand Gui Ling Yuan Fang, aiming to modernise Hong Kong’s herbal tea culture and promote the concept of health preservation to a younger consumer base.

The HKTDC’s T-box programme is helping a health-food innovator expand its market beyond Hong Kong.

Herbal tea shop thinks big

Two of the many issues created by the COVID-19 pandemic and the resulting control measures were limited opportunities for exercise, especially indoors, and idle space in commercial buildings. Hong Kong entrepreneur Dinesh Nihalchand has come up with what he believes is a future-proof solution for the fitness business that offers contactless personal training while optimising under-utilised real-estate assets at the same time.

Pandemic-driven changes to the fitness and real-estate industries have created a demand for more compact workout spaces.

New fitness concept gains ground

The fairs recorded over half a million visits and a boost in visitor spending.

Summer food, beauty and home fairs spur shopping spree

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With the help of T-box, BHL, a healthcare product distributor, successfully launched its products in the Guangdong-Hong Kong-Macao Greater Bay Area and simultaneously developed e-commerce opportunities in Mainland China, significantly boosting brand awareness and sales.

Beauty