Care Bears badminton products show power of crossover branding

Sports and cartoon brands team up in licensing deal

Successful IP, innovation events strengthen Hong Kong’s trading hub status

More than 400 exhibitors attend BIP Asia, E-Day

Focus on arts commercialisation in ASEAN, AI impact on copyrights

Forum to reimagine IP creation and protection

Moonbug Entertainment, an international children's media company, has licensed one of its most popular properties – CoComelon – for use in an English course in Hong Kong.

Moonbug first met partner at Hong Kong International Licensing Show

CoComelon owner Moonbug licenses IP for teaching aids in Hong Kong

April welcomed the return of the HKTDC’s long-standing Hong Kong International Licensing Show (HKILS), which drew over 320 exhibitors and showcased an extensive array of more than 550 brands and licensing projects.

Licensing industry players from around the world gathered in Hong Kong, reinforcing the city’s role as a leading IP trading hub.

Licensing Show creates cross-industry business opportunities

The Hong Kong Trade Development Council's (HKTDC) Hong Kong International Film and Television Market (FILMART) promoted cross-regional exchanges this year, including cooperation between the HKTDC and Thailand, Shanghai, Guangzhou and other regions. Key production houses also leveraged the event’s platform to establish connections with potential partners and customers in overseas markets.

Major announcements made and agreements signed at leading cross-media entertainment platform FILMART.

HKTDC boosts entertainment industry collaboration

The diverse intellectual property and licensing business in Hong Kong is integrated into many fields beyond information technology. Brand licensing helps owners develop creative products and services and brings new business opportunities.

Firm brings the world’s first entertainment display linked to the popular board game to a tourist hot-spot.

Hong Kong innovator offers new Monopoly entertainment experience

Innovation and technology are important engines for economic and enterprise development.

Sound IP protection gives confidence to an air-purifier inventor to invest in technology enhancement.

IP essential tool for air purification technology

Ambitious people seeking a can-do city have streamed to Hong Kong for many years, making the city a magnet for talent. This talent magnet is now expanding more than 10 times in size and strength as the Guangdong-Hong Kong-Macao Greater Bay Area opens up to world business.

GBA plan boosts integration with the world and draw in talent.

Can-do Hong Kong expands

Anime, TV drama and movie characters attract millions of enthusiasts around the world. Copyright owners, through intellectual property sales and licensing, repackage and design characters to create a variety of trendy products, including this year’s hottest range, collectible toys.

Demand from adults for high-quality items linked to media content creates opportunities.

Collectibles boost IP role in toy industry

Love at first sight could aptly describe the relationship between MyTOWN Shopping Centre (MyTOWNKL) in Malaysia and the Universal Basketball League (UBL) in Hong Kong.

Audience interactions with comic-inspired Hong Kong basketball league characters bring instant reward for a mall in Malaysia.

Sport manga draws Kuala Lumpur shoppers

Melbourne is one of the most liveable cities in the world with a strong creative and design culture, attracting design companies, studios, manufacturers and research institutions to establish an active creative community.

Design ecosystem in this liveable Australian city brings disruptive solutions to health problems.

Melbourne hosts medical innovators

For many years Hong Kong families have marked one date in high-summer on their calendars, that being a day in Book Fair week; and recently two more events – Sports and Leisure Expo and World of Snacks – have ensured that it is a triple mark.

A young-reader themed Book Fair leads a trio of family focused events.

Summer brings family fun

Hong Kong has long been a shopper’s paradise drawing people from all over the world for retail therapy and over the past two decades the fastest growing segment has been consumers from nearby parts of Mainland China.

Event draws more than 200,000 fans as it brings together more than 130 stylish Hong Kong brands.

ChicHK wows Shenzhen shoppers

The region’s innovations offer plentiful opportunities for Hong Kong businesses.

Building bridges with Nordic tech titans

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The 35th HKTDC Hong Kong Book Fair, 8th HKTDC Sports and Leisure Expo and 5th HKTDC World of Snacks are running concurrently at the Hong Kong Convention and Exhibition Centre (HKCEC) for seven days (16 to 22 July). Organised by the Hong Kong Trade Development Council (HKTDC), the three events offer a one-stop experience encompassing literature, shopping, leisure and sports for residents and tourists alike. As a Hong Kong spotlight event and a feature of the Hong Kong Summer Viva promotion in July, this year&rsquo;s Book Fair has &ldquo;Food Culture･Future Living&rdquo; as its theme of the year. The event features more than 620 cultural activities, both inside and outside the venue, inviting prominent authors from the culinary literature realm to explore themes of cultural identity, lifestyle philosophy and food innovation through writing. #bookfair2025 #BookFair #HKTDC Related links: HKTDC: https://home.hktdc.com/ Hong Kong Book Fair 2025 https://hkbookfair.hktdc.com/en/index... Hong Kong Book Fair Playlist: &bull; Hong Kong Book Fair Follow HKTDC: Facebook / hktdc.hk LinkedIn / mycompany Twitter / hktdc Weibo https://www.weibo.com/hktdc

Book Fair 2025: IP Roundtable 2025

Onmadee Purapati (Cherry) of Mimi worldwild x Xhabition talks to the HKTDC at the Hong Kong International Licensing Show.
The Hong Kong Gifts &amp; Premium Fair, Home InStyle and Fashion InStyle, held at the Hong Kong Convention and Exhibition Centre on 27-30 April 2025, and the Hong Kong International Printing &amp; Packaging Fair and DeLuxe PrintPack Hong Kong, held concurrently at Asia World-Expo, bring together some 6,000 exhibitors from over 30 countries and regions, including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia, Thailand, Italy, Spain, Switzerland and the United States. Also held on 28-30 April 2025 at the Hong Kong Convention and Exhibition Centre, the Hong Kong International Licensing Show and the Asian Licensing Conference showcase more than 600 brands and intellectual properties (IPs) spanning arts and museum licensing, animation character licensing, brand extension licensing, lifestyle licensing and entertainment licensing alongside more than 70 popular local brands, and bring together industry leaders to explore key topics including the latest developments in global licensing. The events serve as a bridge connecting Hong Kong's creative industries with Mainland China and international markets while reinforcing the city&rsquo;s positioning as a regional creative hub.

Here we get feedback that help shape our characters: Thai exhibitor at HK Int’l Licensing Show

Nick Blake of KUDO (United Kingdom) talks to the HKTDC at Entrepreneur Day 2024. The 14th Business of IP Asia Forum (BIP Asia Forum), jointly organised by the Hong Kong Special Administrative Region Government and the Hong Kong Trade Development Council, and the 16th Entrepreneur Day (E-Day), hosted by the HKTDC, are held at the Hong Kong Convention and Exhibition Centre on 5-6 December 2024. The two events feature forums, exhibitions, competitions, workshops, and business matching sessions. More than 160 global intellectual property (IP) owners, users, experts, industry leaders, venture capitalists, and other prominent figures have gathered to discuss IP commercialisation, valuation and branding, cross-industry applications, emerging trends in innovation and technology (I&amp;T), opportunities in the Greater Bay Area, ASEAN, and international prospects. Over 400 start-ups and innovative projects are showcased their products and technologies.

Business of IP Asia Forum and Entrepreneur Day 2024

Innovative technologies such as smart technology, fintech and metaverse change not only people&rsquo;s lives but also the landscape of intellectual property. In response to this trend, the 12th edition of Business of IP Asia (BIP Asia) Forum gathered together government officials, IP experts and professionals, as well as business leaders from across the world to explore the many possibilities under the theme &lsquo;Creating New Values, Discovering New Frontiers&rsquo;, providing a platform for stakeholders to shed light on how sectors in the Asian IP market could seize the opportunities and cope with the challenges.

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