City to host International Licensing Show, Asian Licensing Conference in April

Flagship events to gather licensing industry in Hong Kong

Moonbug Entertainment, an international children's media company, has licensed one of its most popular properties – CoComelon – for use in an English course in Hong Kong.

Moonbug first met partner at Hong Kong International Licensing Show

CoComelon owner Moonbug licenses IP for teaching aids in Hong Kong

April welcomed the return of the HKTDC’s long-standing Hong Kong International Licensing Show (HKILS), which drew over 320 exhibitors and showcased an extensive array of more than 550 brands and licensing projects.

Licensing industry players from around the world gathered in Hong Kong, reinforcing the city’s role as a leading IP trading hub.

Licensing Show creates cross-industry business opportunities

The Hong Kong Trade Development Council's (HKTDC) Hong Kong International Film and Television Market (FILMART) promoted cross-regional exchanges this year, including cooperation between the HKTDC and Thailand, Shanghai, Guangzhou and other regions. Key production houses also leveraged the event’s platform to establish connections with potential partners and customers in overseas markets.

Major announcements made and agreements signed at leading cross-media entertainment platform FILMART.

HKTDC boosts entertainment industry collaboration

The creative industry is a powerhouse of economic growth and is expanding rapidly as the global economy returns to normal following the COVID-19 pandemic.

Lifestyle, licensing events draw more than 4,100 exhibitors seeking cross-industry business opportunities

Feast of creativity on display

HKTDC Hong Kong International Licensing Show (HKILS) is one of the most licensing-focused exhibitions in the region. It provides a one-stop platform for global licensors and brands to explore business opportunities with licensees, licensing agents and traders from all over the world.

IP professionals from all over the world will fly in for the physical events following Hong Kong’s opening up.

International Licencing Show

In recent decades, Hong Kong has transformed from a manufacturing powerhouse into a trade and services centre. As the city seeks to diversify and re-industrialise, intellectual-property (IP) is bound to grow in importance.

Hybrid BIP Asia Forum looks at Hong Kong’s re-industrialisation drive.

IP key to industrial revival

Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.

Content creators’ Cross-sectoral cooperation across brands generates fresh business opportunities.

IP licensing boosts customer base

Intellectual property (IP) trading helps comic books stay exposed in the market and maintain their popularity. Hong Kong comic company Culturecom has developed a licensing business by taking advantage of the popularity of online TV movies in Mainland China, generating more creative works across different media and extending the lifetime of their comic creations.

Strong demand from TV stations in Mainland China can bring value for Hong Kong creators, but legal issues need careful handling.

Comics for TV offer IP opportunities

A consumer shift towards cultural activities is boosting licensing opportunities in Hong Kong, with the city continuing to develop as a hub for intellectual property (IP)-related businesses.

34 industry experts shared insights with more than 25,000 online viewers at this year’s Asian Licencing Conference.

Exploring growing licensing opportunities

The Belt and Road Summit is a premier international platform for promoting business collaboration along the Belt and Road. The summit gathers senior government officials and business leaders from countries and regions along and beyond the Belt and Road to exchange insights on multilateral cooperation and explore concrete business opportunities.

Government officials and business leaders can exchange insights and explore opportunities at this annual signature conference.

Belt and Road Summit

The Asian Licensing Conference Online (ALC) is a one-stop online platform for global licensors and brands to explore business opportunities with licensees, licensing agents and traders from all over the world. The event also provides industry players with the opportunity to get up to date on market intelligence, trends and opportunities.

Featuring insightful content and renowned speakers, ALC 2022 offers a one-stop platform for the licensing industry.

Asian Licensing Conference Online 2022

The 2022 Asian Licensing Conference brings together top-notch global licensing executives and Asian entrepreneurs with the aim of shaping an Asian agenda for the worldwide licensing industry. This is an opportunity for participants to gather the latest market intelligence, expand their network of contacts and explore business opportunities for cross-sector collaboration and partnership in Mainland China and the rest of Asia.

As the global economy pivots east, intellectual property opportunities abound.

Asian Licensing Conference

The world’s move from an industrial economy to one based on innovation brings a need to streamline trading in intellectual property (IP) – the oil of the post-industrial realm.

A leading global professional services firm seeks to accurately value intellectual property assets as global economies shift from industrial to innovative.

IP flexes value muscle

Hong Kong creative IP debuts in Southeast Asia

KL mall licenses Myers Briggs inspired cartoon characters

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Onmadee Purapati (Cherry) of Mimi worldwild x Xhabition talks to the HKTDC at the Hong Kong International Licensing Show.
The Hong Kong Gifts &amp; Premium Fair, Home InStyle and Fashion InStyle, held at the Hong Kong Convention and Exhibition Centre on 27-30 April 2025, and the Hong Kong International Printing &amp; Packaging Fair and DeLuxe PrintPack Hong Kong, held concurrently at Asia World-Expo, bring together some 6,000 exhibitors from over 30 countries and regions, including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia, Thailand, Italy, Spain, Switzerland and the United States. Also held on 28-30 April 2025 at the Hong Kong Convention and Exhibition Centre, the Hong Kong International Licensing Show and the Asian Licensing Conference showcase more than 600 brands and intellectual properties (IPs) spanning arts and museum licensing, animation character licensing, brand extension licensing, lifestyle licensing and entertainment licensing alongside more than 70 popular local brands, and bring together industry leaders to explore key topics including the latest developments in global licensing. The events serve as a bridge connecting Hong Kong's creative industries with Mainland China and international markets while reinforcing the city&rsquo;s positioning as a regional creative hub.

Here we get feedback that help shape our characters: Thai exhibitor at HK Int’l Licensing Show

Ethan Tang, CEO of Metavision Global Entertainment talks to the HKTDC at the Asian Licensing Conference.
The Hong Kong Gifts &amp; Premium Fair, Home InStyle and Fashion InStyle, held at the Hong Kong Convention and Exhibition Centre on 27-30 April 2025, and the Hong Kong International Printing &amp; Packaging Fair and DeLuxe PrintPack Hong Kong, held concurrently at Asia World-Expo, bring together some 6,000 exhibitors from over 30 countries and regions, including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia, Thailand, Italy, Spain, Switzerland and the United States. Also held on 28-30 April 2025 at the Hong Kong Convention and Exhibition Centre, the Hong Kong International Licensing Show and the Asian Licensing Conference showcase more than 600 brands and intellectual properties (IPs) spanning arts and museum licensing, animation character licensing, brand extension licensing, lifestyle licensing and entertainment licensing alongside more than 70 popular local brands, and bring together industry leaders to explore key topics including the latest developments in global licensing. The events serve as a bridge connecting Hong Kong's creative industries with Mainland China and international markets while reinforcing the city&rsquo;s positioning as a regional creative hub.

It creates a nice vibe for the industry: Singapore speaker at Asian Licensing Conference

Ms Andrea Green, Advisor and US Ambassador, Products of Change, would share an overview of the latest sustainable development, urgent industry needs and consumer behaviours towards sustainable products. She would also talk about how brands secure a sustainable future and expand their global reach, by capitalising on their renowned IPs e.g. Formula E, Peppa Pig, Smurfs, etc.

Pathway to Sustainability: Building a better, more sustainable licensing industry for tomorrow

Maura Regan of Licensing International talks to the HKTDC at the Asian Licensing Conference. The Asian Licensing Conference is held in parallel with the HKTDC Hong Kong International Licensing Show from 19 to 21 April, featuring some 30 global industrial leaders and insiders to share insights, while the HKTDC Hong Kong International Licensing Show showcased more than 500 licensing projects and brands and featuring nine group pavilions &ndash; the Mainland China Pavilion, the largest, together with DLAB Hong Kong, Macao, Indonesia, Japan, Korea, Malaysia, Thailand and Taiwan &ndash; presenting unique brands from various regions. Hong Kong International Licensing Show &amp; Asian Licensing Conference: <a href="https://www.hktdc.com/event/hklicensingshow/en" target="_blank" rel="noopener noreferrer">https://www.hktdc.com/event/hklicensingshow/en</a>&nbsp;

Asian Licensing Conference – “One minute with” Maura Regan of Licensing International

Takehiko Ohya of Sony Creative Products Inc. (Japan) talks to the HKTDC at the Hong Kong International Licensing Show. The HKTDC Hong Kong International Licensing Show is held in parallel with the Asian Licensing Conference from 19 to 21 April, showcasing more than 500 licensing projects and brands and featuring nine group pavilions &ndash; the Mainland China Pavilion, the largest, together with DLAB Hong Kong, Macao, Indonesia, Japan, Korea, Malaysia, Thailand and Taiwan &ndash; presenting unique brands from various regions, while the Asian Licensing Conference invited some 30 global industrial leaders and insiders to share insights. Hong Kong International Licensing Show &amp; Asian Licensing Conference: <a href="https://www.hktdc.com/event/hklicensingshow/en" target="_blank" rel="noopener noreferrer">https://www.hktdc.com/event/hklicensingshow/en</a>&nbsp;

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